Email Prospecting

6 Surefire Ways to Increase Your Email Open Rate

There’s no question about it: email is the most important communication channel for reaching your target audience. It’s true that email fatigue exists, and people are increasingly ... Continue Reading »

Anatomy of the Perfect Sales Follow-Up Email

If you’re in sales, you already know the cold, hard truth: most sales follow-up emails go unanswered. It often takes many outreaches to get a response even ... Continue Reading »

The Essential Guide to Cold Email Outreach

In a world where cold calling is dead, cold email outreach is still alive and well — when it’s done right. Email is a much less intrusive ... Continue Reading »

Cold Calling Vs. Cold Emailing: Which is “Cooler?”

“You don’t know me, and I don’t know you. I’m Senior Vice President at Stratton Oakmont.” Does that line ring a bell, so to speak? It’s from ... Continue Reading »

7 Ways to Improve Your Sales Email Conversion Rates

A sales email is an anomaly. In an ideal world, marketing processes would qualify the leads and hand them over to your client services, account managers, or ... Continue Reading »
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